Our Content Benchmarks Report analyzes 2.1 billion messages to help you understand what works across platforms. New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. You will be assigned a dedicated social media account manager who’ll be your main point of contact. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry.

She spends her spare moments testing out the latest productivity apps and plotting her latest novel. Monitor your performance constantly and adapt your strategies to ensure long-term success. Social media is dynamic, and what works today might not work tomorrow. The results from Instagram and Facebook show a clear preference for around midweek at midday, so you should consider this when scheduling your post updates. Videos longer than a minute achieved the highest median interactions and median reach on Facebook, according to Socialbakers data.

These educational resources are invaluable for developing an action plan that resonate with your intended audience and achieve desired outcomes. These are usually outsourced to agencies or specialists who can provide focused expertise and bring fresh perspectives to campaigns. Certain specialized services require expertise that in-house teams may not have the capacity or resources to execute effectively. This allows for direct control and a closer alignment with the company’s voice, culture, and goals.

For example, you could publish a new blog to your website and then showcase a snippet from the content on your company’s Facebook page. Sprout Social’s 2022 social media strategy builder compares the best times to post on social media. Compare these to your patterns of posting and consider how you could post differently. The research from GlobalWebIndex also shows how/why visitors use different social media services. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report ‘follow/find information about products/brands’ in their top 3 motivations.

By leveraging the power of social media, businesses can build brand awareness, drive website traffic, and ultimately increase sales. Having a social media strategy as part of your marketing plan is vital to maximizing your reach on the channels your audiences are already on. By maintaining a presence across platforms, you’re getting directly in front of potential new customers and allowing your existing client-base an opportunity to connect more with your brand. You’re also able to tailor your approach to your social media marketing to best align with your overall business & marketing goals to maximize results.

The study also used nine in-depth interviews with B2B senior managers and social media specialists about adoption of social media by B2B. It was found that perceived pressure from stakeholders influences B2B organisations’ adoption intention of social media. Keeping up with the latest social media marketing statistics helps you refine your strategy and set smarter goals. The concept of buying something you saw on social media is not new.

After all, penning down a social media marketing strategy is the key to turning your vision into reality. Focus on the platforms that are preferred by your targeted demographic. This principle holds especially true when making social media marketing strategies for small businesses, as they can’t go around throwing resources on unfruitful activities. It is not necessary to be available on all social media platforms, but what matters is to create an impact on a few that you are present on. Another group of studies looked at the adoption of social media by B2B companies (Buratti et al. 2018; Gáti et al. 2018; Gazal et al. 2016; Itani et al. 2017; Kumar and Möller 2018). As these factors are derived mostly from surveys conducted with salespersons findings can be different for other individuals working in the organisation.

If a lot of non-followers are seeing your content, that means it’s being shared or doing well in the algorithms, or both. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video. Another great measure of engagement is the number of comments you receive on each of your posts.

They’ll love to hear that you worked on your mistakes to provide them with better services. Your stories tell them what you stand for, and they display your culture as well as your values. It is the emotional attachment that a brand builds with its audience.

What Is Door-to-door Sales? (explained With Examples)

The automated report scheduling feature sends personalized reports directly to you or clients, ensuring consistent updates. Set it to deliver on specific days or monthly, saving you time while keeping everyone aligned on your social media goals. The Wyzowl study showed that we remember only 20% of what we read and 80% of what we see. The research from Software Advice and Adobe revealed that photos and images are the most powerful social media strategy. Inappropriate use of social media by B2B companies has a negative effect on a) customer satisfaction and b) company reputation. Additionally, our review of the literature on B2B social media identified dominant research methods used by scholars.

Creating a social media marketing plan is essential because it provides a structured approach to managing your social media presence. It helps in setting clear goals, identifying target audiences, selecting appropriate platforms, and measuring success, ensuring that all efforts are aligned with business objectives. Furthermore, social media platforms are constantly evolving, and algorithms change frequently.

On average, retweets with pictures gain more clicks and views than text-only posts. You don’t need to post every hour, but one to three times a day keeps your brand fresh in your audience’s mind. Reposting user-generated content also counts, so don’t stress about coming up with dozens of new content ideas. If you’re getting your feet wet with the social media game, it’s okay not to invest a fortune into visual content. However, it’s always a good idea to include pictures, videos, or graphics in posts whenever you can.

For most businesses, one of the biggest challenges is to connect with the right audience. To find your ideal audience, you need to figure out your target demographic and what social networks they use. A limited number of studies investigated the effect of social media on word of mouth communications in the B2B context.

It guides your actions and lets you know whether you’re succeeding or failing. This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one. This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Track your content performance, schedule your posts, and manage all your platforms in one place. Take your social media strategy from guesswork to real results with Metricool.

There are more than 310 million smartphone users in the U.S. alone, so it should be no surprise that mobile marketing has become a popular digital marketing strategy for businesses. Search engine optimization (SEO) is a vital digital marketing strategy for businesses that benefit from driving traffic to their websites. SEO is the process of optimizing your website so search engines, such as Google rank your website high on search engine results pages (SERPs). This enormous, highly engaged online audience presents tremendous opportunities for businesses that want to gain visibility for their goods and services.

Use AI for smarter workflows and get time back to focus on strategy. Use AI and automation for content recommendations, content creation, automated posting and sentiment analysis for brand insights. Similarly, implement chatbots on your social channels for instant customer interaction and improve customer support. Data from The 2023 Sprout Social Index™ notes marketers planned to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals. Sharing social insights with your sales organization can empower reps to work smarter in the context of increasingly digital customer journeys.

Don’t make it so lofty and broad that it’s unattainable or impossible to measure. 45% higher click-through rates and 4.5x higher purchase intent compared to generic videos. Their strategy proves that personalized short-form content not only captures attention but converts curiosity into action.

Content is the backbone of any social media strategy, but simply posting isn’t enough. Your content needs to capture attention, spark engagement, and provide value. A smart platform strategy ensures that businesses don’t just show up on social media but thrive by reaching the right people with the right content. A well-rounded social media marketing approach doesn’t just increase visibility, it creates meaningful interactions that strengthen brand loyalty and encourage long-term business growth. For example, if you’re unsure whether “Shop Now” or “Get Yours Today” will drive more clicks, test them on identical posts and compare the engagement. Over time, these insights compound, so you’re not just creating content; you’re creating smarter content.

What Is Ideal Customer Profile (icp)? (explained With Examples)

Once your social media marketing goals are sorted, the next phase is selecting the right social media platforms. It’s about more than just posting content – it’s about crafting a distinct voice that really speaks to your target audience. The thematic perspective comprises a trend analysis of bibliographic clusters representing the major themes of social media influencer marketing research. These Reels are often user-generated, which ultimately adds credibility to the content since it’s created by the users themselves and not as marketing material by the brand. UGC is highly effective in B2C industries, since it allows customers to see real people using and enjoying the product or service.

There are no set standards for the social media strategies you MUST be using or the tools you HAVE to incorporate. The tool also offers features like social post analysis, social listening, competitive analysis, and social media listening. Sprout Social’s ViralPost algorithm further analyzes your audience’s engagement patterns to show you the optimal times to post content. For example, Sprout Social ”listens” to hundreds of thousands of comments and messages across all your social media networks. The tool’s Query Builder uses AI to extract key insights from these conversations across audience demographics, keywords, topics, and themes.

One of the main disadvantages is the potential for negative feedback or criticism. In the age of social media, anyone can voice their opinions publicly, which can sometimes lead to negative comments or reviews about a business. It requires a robust social media management strategy to properly address and manage such situations. The best social media strategies balance different types of content to keep audiences engaged.

When you are running many campaigns at once, you can consider using a social media ads tool to make bulk changes, automate processes, and optimize your ads. Manually searching for mentions of เพิ่มยอดวิว your brand can be tedious and time-consuming, especially as you grow. Instead, use a social media listening tool to help you find all the social conversations you need to participate in.

This is because you’re actively promoting content to people who have already indicated interest. Social media marketing is a unique marketing category with specific terms. Here’s a rundown of the social media marketing terms you’ll need to know.

But the truth is, the most helpful insights come from the people actually doing the work. Those who spend their days planning content, responding to comments, digging into analytics, and adapting strategies on the fly. These experts manage everything from organic content and paid campaigns to community engagement and platform growth. Today, users can discover brands, browse their products and/or services, and complete a purchase without leaving the app — making Instagram a hard platform to beat. In fact, consumers say Instagram offers the best in-app shopping experience, and Instagram Shops is the most popular social selling feature among social media marketers. One of the most important aspects of social media marketing is keeping track of your posts on every channel.

This fine-tunes your approach, ensuring every dollar spent gets you closer to that sweet spot of maximizing social media ROI. With that base in place, you can experiment with different creatives, messaging, and formats to see what clicks, turning data into actionable insights. However, trends play a significant role in boosting visibility and keeping a brand current. This can be seen in the high percentages for educational content (51%) and behind-the-scenes insights (49%). This layered approach, blending variety with value, ensures long-term interest and deepens audience connections. Each piece of content should serve a purpose, whether it’s to educate, entertain, inspire, or promote your brand.

Understanding Social Media Marketing

Take advantage of them to maintain posting consistency and avoid oversights. Once you’ve built up a strong library of content, try to schedule posts at least one or two weeks in advance. Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. So reviewing the latest social media diffusion and usage stats is a crucial part of any company’s digital marketing strategy. It’s important to use the right tools and resources to keep learning so you can fine-tune your social media marketing strategy as your brand grows.

Whether you’re running a small business or representing a bustling enterprise, social media marketing should be part of your game plan. Of course, starting a social media account and understanding your audience is just the beginning of your social media success story. To really make sure your business’s social media presence is poppin’, follow these best practices.

Diversify with posts, Reels, infographics, and Stories to match your audience preferences. Product marketing is essential for most brands these days, so it is important that you avoid some common pitfalls of it. Consistency in your posts and interactions fosters trust and loyalty among your audience. By answering these questions, you can carve out a unique space for your brand in the crowded social media landscape.